Privacy Policy

Welcome to ATG. We protect your privacy and handle your personal information with transparency and care. This Privacy Policy explains how ATG collects, uses, discloses, and protects your personal data when you use our online sportsbook services, including our website and any associated applications. It also outlines your rights regarding your personal information. By accessing or using ATG's services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, do not use our services.

ATG operates under strict regulatory requirements. This policy reflects our commitment to compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users within the European Economic Area (EEA) and other relevant data privacy frameworks globally.

ATG collects various types of information to provide and improve our services, manage your account, and meet our legal obligations. This information can be categorised as follows:

• Information You Provide Directly: This includes data you submit when registering an account, making deposits or withdrawals, participating in promotions, or contacting customer support. Examples include your name, date of birth, address, email address, phone number, payment details (e.g., credit/debit card information, bank account details), and identification documents (e.g., passport, driving licence) for verification.
• Information Collected Automatically: When you use ATG's services, we automatically collect certain information about your device and activity. This includes your IP address, browser type and version, operating system, device identifiers, referring URLs, pages viewed, time spent on our services, and betting patterns.
• Information from Third Parties: We may receive information about you from third-party service providers, such as identity verification services, credit reference agencies, financial institutions, and fraud prevention agencies. This is for fulfilling our legal and regulatory obligations, including anti-money laundering (AML) and know your customer (KYC) checks.

ATG uses the collected information for various purposes, primarily to provide our services efficiently and securely. These purposes include:

• Account Management: To create and manage your ATG account, process your bets, deposits, and withdrawals, and communicate with you about your account activity.
• Service Improvement: To analyse how our services are used, troubleshoot technical issues, and improve the user experience, including personalising content and offers.
• Legal and Regulatory Compliance: To verify your identity, age, and location, prevent fraud, money laundering, and other illegal activities, and comply with our licensing authority's requirements.
• Customer Support: To respond to your inquiries, provide assistance, and resolve any issues you may encounter.
• Marketing and Promotions: To send you promotional materials, special offers, and updates about ATG's services that we believe may interest you, where you have consented to receive such communications. You can opt out of marketing communications at any time.
• Security: To maintain the security and integrity of our services, detect and prevent unauthorised access or malicious activity.

ATG processes your personal data based on several legal grounds, as required by data protection laws:

• Performance of a Contract: Processing is necessary for the performance of the contract between you and ATG, specifically to provide you with our betting services.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which ATG is subject, such as anti-money laundering regulations, age verification, and responsible gambling requirements.
• Legitimate Interests: Processing is necessary for the legitimate interests pursued by ATG or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms. This includes purposes like fraud prevention, network and information security, and improving our services.
• Consent: In certain situations, ATG may rely on your explicit consent to process your personal data, particularly for direct marketing activities. You have the right to withdraw your consent at any time.

ATG may share your personal information with third parties under specific circumstances and always with appropriate safeguards:

• Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processors, identity verification services, IT support, and marketing agencies. These providers are contractually bound to protect your data and only use it for the purposes specified by ATG.
• Regulatory and Law Enforcement Authorities: We may disclose your information to government bodies, regulatory authorities, or law enforcement agencies if required by law, to comply with legal processes, or to protect our rights, property, or safety, or the rights, property, or safety of others.
• Fraud Prevention and Responsible Gambling: We share information with fraud prevention agencies, credit reference agencies, and responsible gambling organisations to detect and prevent criminal activity and support responsible gambling initiatives.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
• Within the ATG Group: Your data may be shared with other entities within the ATG corporate group for internal administrative purposes, service provision, and compliance.

We do not sell your personal data to third parties for their marketing purposes.

ATG takes the security of your personal information seriously. We implement robust technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption: We use Secure Socket Layer (SSL) technology to encrypt data during transmission between your device and our servers.
• Access Controls: Access to your personal data is restricted to authorised personnel who require it for their job functions, and they are subject to strict confidentiality obligations.
• Firewalls: Our systems are protected by firewalls to prevent unauthorised access.
• Regular Audits: We conduct regular security audits and vulnerability assessments to identify and address potential weaknesses.
• Employee Training: Our employees receive regular training on data protection and security best practices.

While we protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

Depending on your jurisdiction, you may have certain rights regarding your personal data. These rights typically include:

• Right to Access: You have the right to request a copy of the personal information ATG holds about you.
• Right to Rectification: You can request that any inaccurate or incomplete data we hold about you be corrected.
• Right to Erasure ('Right to be Forgotten'): You may request the deletion of your personal data under certain circumstances, for example, if the data is no longer necessary for the purposes for which it was collected.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain situations, such as when you contest the accuracy of the data.
• Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Rights in Relation to Automated Decision Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, please contact our customer support team using the details provided in the "Contact Us" section. We may require you to verify your identity before processing your request.

ATG uses cookies and similar tracking technologies to improve your experience, analyse website traffic, and for marketing purposes. Cookies are small text files stored on your device when you visit our website.

• Essential Cookies: These are necessary for the website to function correctly, enabling basic features like account login and secure transactions.
• Analytical/Performance Cookies: These help us understand how visitors interact with our website by collecting information about page visits, bounce rates, and traffic sources. This data is aggregated and anonymous.
• Functionality Cookies: These remember your preferences and choices (e.g., language, region) to provide a more personalised experience.
• Targeting/Advertising Cookies: These are used to deliver relevant advertisements to you based on your interests and browsing history.

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

ATG retains your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our retention periods are determined by taking into account:

• The duration of your active account with ATG.
• Legal and regulatory obligations, such as anti-money laundering laws, which typically require retaining transaction data for a specific period (e.g., five years after the end of the business relationship).
• The need to resolve disputes, enforce our agreements, and protect our legal rights.

Once the retention period expires, your personal data will be securely deleted or anonymised.

As ATG operates globally, your personal data may be transferred to, and processed in, countries outside of your country of residence, including countries outside the European Economic Area (EEA), which may not have the same data protection laws as your jurisdiction. When we transfer your data internationally, we take appropriate safeguards to ensure that your privacy rights are protected. These safeguards may include:

• Transferring data to countries deemed to provide an adequate level of data protection by the European Commission.
• Using standard contractual clauses approved by the European Commission.
• Implementing binding corporate rules.

By using ATG's services, you consent to the international transfer of your personal data as described in this policy.

ATG's services are not intended for individuals under the legal gambling age in their respective jurisdiction, which is 18 years old in most regions. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will delete that information as quickly as possible. If you believe that a child has provided us with personal data, please contact us immediately.

ATG may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, by sending you an email notification. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of ATG's services after any changes indicates your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact our dedicated customer support team:

• Email: [email protected]
• Live Chat: Available on our website
• Postal Address: [Please refer to our website for our registered office address]

We resolve any privacy-related issues promptly and efficiently. If you are not satisfied with our response, you have the right to lodge a complaint with your relevant data protection supervisory authority.